Hi, I'm AnjanetteI’ve spent more than a decade working at the intersection of content, strategy, and product. I help teams define priorities, execute with focus, and build things that matter—whether that means shipping new features or rethinking how we communicate.
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Greenfield Software Product ManagementLed the development of a software wizard that makes it easier for seafood traders to identify product-specific regulatory requirements, saving the industry an estimated 2,000 labor hours a year. As the first wizard created for the NOAA Fisheries website, it was strategically developed within the agency's CMS and with flexible functionality so it could also be used to address other priority user issues.
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Rebranding for Reputation RenewalOversaw a complete redesign of the center's visual branding and transition to a content management system. The update better captured IWRC's goals while providing an expanded color palate and more versatile lockup options and enabling staff to more easily manage web content.
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